桌面蓝牙音箱
desktop bluetooth speaker
包装设计：曹勇
产品拍摄：王石路
packaging design: wildgrass
product photography: w. photo
TreSound mini 是一款小巧的桌面蓝牙音箱，为增加户外便携性，抛开传统盒型设计，采用竹纤维纸浆湿压一体成型，使其既是包装也是产品，模具压注可以为产品提供安全的保护。此外，它不仅环保同时也降低了包装成本。
我们认为包装也是产品的延展部份，它不仅有包裹的作用，也可以有更多的用途。“TreSound mini”是一款锥形的音箱，携带并不方便，可是我们希望它可以便携，因此有了手提包的想法，选择纸浆开模使其材料环保和成本低廉。
产品的外观非常独特，为突出这一差异性，包装以产品的外形开模成型，形成独特的视觉效果。包装材料选用竹纤维纸浆的原浆色彩看起来很温和。橙色硅胶封口带的色彩点缀，活泼安全且有弹力。产品信息集合在封口透明贴纸上，使得包装整体简洁美观。
作为产品包装，它在装有产品的情况下，可以立在商品货架上起到展示作用。它不是一次性的包装，而是像手提包一样反复使用。非常便捷的把音箱产品带到户外，也可以用来携带其它物品。
常见的音箱产品包装都是产品内托加彩色印刷外箱，即复杂又不环保，一次性使用，造成资源浪费。我们避开传统音箱包装的繁琐与乏味，采用轻便实用的包装形式，能够重复利用和回收。帮助消费者加深对新兴音响品牌的记忆，从众多同类产品品牌中脱颖而出。
TreSound mini is a compact desktop bluetooth speaker. To increase outdoor portability, the TreSound mini is wet-pressed from bamboo fiber pulp, making it both packaging and product. Mold pressing provides safe protection for the product. In addition, it is not only environmentally friendly but also reduces packaging costs.
We believe that packaging is also an extension part of the product, as it not only serves as a packaging, but also has more uses. TreSound mini is a conical speaker that is not convenient to carry, but we hope it can be portable. Therefore, we have the idea of carrying a handbag and choose pulp molding to make its materials environmentally friendly and cost-effective.
The appearance of the product is very unique, and to highlight this difference, the packaging is molded based on the product's appearance, forming a unique visual effect. The packaging material used is bamboo fiber pulp, which has a mild color appearance. The color embellishment of orange silicone sealing tape is lively, safe, and elastic. The product information is collected on transparent stickers for sealing, making the overall packaging simple and beautiful.
As a product packaging, it can stand on the product shelf for display when containing the product pair. It is not a disposable packaging, but is reused like a handbag. It is very convenient to bring speaker products outdoors and can also be used to carry other items.
The common packaging of speaker products is to add a color printed outer box inside the product, which is complex and not environmentally friendly, and can be used once, resulting in resource waste. We avoid the tedious and tedious packaging of traditional speakers and adopt a lightweight and practical packaging form that can be reused and recycled. Help consumers deepen their memory of emerging audio brands and stand out from numerous similar product brands.
Awards
2024 美国 IDEA 国际卓越设计奖「金奖」
2024 德国 iF 设计奖
2024 美国 ONE SHOW 国际创意奖「优异奖」
2024 美国 ADC 103rd 年度设计奖 「优异奖」
2024 英国 D&AD 铅笔创意设计奖「优异奖」
2024 比利时 Pentawards 包装设计奖「优异奖」
2024 中国台湾 Golden Pin 金点设计奖
2024 中国 Hiiibrand 国际品牌&传达设计大奖「入围」
2023 德国 Red Dot Award 红点奖
2023 中国 GDC Award 设计奖「铜奖」
2024. US. IDEA international design excellence awards. <gold>
2024. Germany. iF design award.
2024. US. the one show. <merit>
2024. US. ADC 103rd annual awards. <merit>
2024. UK. D&AD awards. <shortlist>
2024. Belgium. Pentawards. <nomination>
2024. China taiwan. golden pin design award.
2024. China. Hiiibrand design awards. <finalist>
2023. Germany. red dot award.
2023. China. GDC award. <bronze>